6 hours
Discovery
Clarify the audience, offer, and page hierarchy before visual decisions are locked.
Information ArchitectureUser PersonaResearch
Renovation / Craftsmanship / 2026
A renovation brand elevated through precision messaging and craftsmanship-first positioning.
NDA Renos needed a digital presence that separated them from the typical contractor site. The experience uses editorial pacing, project proof, and clear service framing to convert homeowners who expect more.
Design process
24 hours
Strategy
Turn the direction into positioning, conversion logic, and a tighter interaction flow.
Competitor AnalysisHypothesis BuildingInteraction Flow
40 hours
Solution
Shape the final experience through motion, responsive screens, and visual direction.
Prototype AnimationsInteractive WireframesMoodboard & Visual Direction
Initial concepts
Early UI Concepts and Visual Explorations.
Challenge / response / impact
Renovation sites often feel generic and trust-thin. This experience needed to communicate premium craftsmanship and reliability while guiding homeowners from interest to quote request.
Response
We paired warm material photography, clear service architecture, and social proof with a direct quote path that makes the decision process feel confident and simple.
Impact
The launch gives NDA a sharper market position with a site that feels premium, honest, and built for converting quality-focused homeowners.
Full frameWebsite design and device framing
Mobile responsive
Mobile frames keep the same tone, hierarchy, and conversion cues while tightening the page for swipe-first browsing.
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