6 hours
Discovery
Clarify the audience, offer, and page hierarchy before visual decisions are locked.
Information ArchitectureUser PersonaResearch
Automotive / Booking / 2026
A local automotive service site designed to make premium care easy to trust and book.
Detail Driven brings a more refined digital experience to automotive detailing. The site organizes services, memberships, proof points, and booking cues into a polished customer journey.
Design process
24 hours
Strategy
Turn the direction into positioning, conversion logic, and a tighter interaction flow.
Competitor AnalysisHypothesis BuildingInteraction Flow
40 hours
Solution
Shape the final experience through motion, responsive screens, and visual direction.
Prototype AnimationsInteractive WireframesMoodboard & Visual Direction
Initial concepts
Early UI Concepts and Visual Explorations.
Challenge / response / impact
Automotive service pages often bury the difference between packages and leave booking intent unsupported. This experience needed to make options clear and premium value obvious.
Response
We structured service cards, membership language, and proof sections around the decisions a local buyer makes before booking.
Impact
The concept gives the brand a sharper service storefront with clearer package logic and a stronger path from interest to scheduled work.
Full frameService category visual study
Mobile responsive
Mobile frames keep the same tone, hierarchy, and conversion cues while tightening the page for swipe-first browsing.
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