Lucky Duck Renos is a bathroom and tile renovation company in Southern Ontario that needed a high-converting website to showcase craftsmanship and generate qualified leads. The primary challenge was building a content management system for a non-technical owner who needed to update project galleries and reviews without touching GitHub.
Key Challenges:
✔Build CMS for non-technical owner to update galleries and reviews
✔Showcase craftsmanship through high-quality project photography
✔Generate qualified leads with conversion-optimized design
✔Enable before/after gallery management without technical knowledge
✔Implement phone call tracking throughout site
✔Create cinematic video hero establishing premium brand
✔Build Google Reviews carousel for social proof
✔Ensure content persistence across deployment platform
Our Solution
We developed a high-performance lead generation website with a custom CMS that automatically commits to GitHub, enabling effortless project and review management while converting visitors into paying customers.
Technical Implementation:
Framework:
Next.js 16 with TypeScript for type-safe, performant development
Styling:
Tailwind CSS and Framer Motion for animated, responsive design
Custom CMS:
Admin panel with password protection and GitHub API integration
Project Management:
Add, edit, delete projects with multi-image uploads and before/after galleries
Review Management:
Update customer reviews and testimonials without technical knowledge
GitHub Integration:
Automatic commits ensuring persistence across Railway deployment
Video Hero:
Cinematic hero showcasing craftsmanship and establishing premium brand
Google Reviews:
Carousel displaying social proof and building trust
Service Pages:
Dedicated pages for bathroom renovations and tile work
SEO:
LocalBusiness structured data, automated sitemaps, and meta optimization
Contact Forms:
Validation and phone call tracking throughout site
FAQ Section:
Addressing common renovation questions and concerns
Deployment:
Railway hosting with automatic SSL and CI/CD pipeline
Development Approach:
✔Non-technical CMS for effortless gallery and review updates
✔Conversion-optimized design with CTAs throughout
✔Cinematic visuals showcasing craftsmanship and quality
✔Performance-first architecture for fast load times
✔LocalBusiness SEO for Southern Ontario search visibility
✔Phone call tracking measuring lead generation effectiveness
The Results
Lucky Duck Renos launched with a premium website that tripled inbound leads and showcases their craftsmanship professionally:
✔Custom CMS enabling non-technical project and review management
✔Tripled inbound leads with conversion-optimized design
✔Cinematic video hero establishing premium brand presence
✔LocalBusiness SEO improving Southern Ontario search visibility
✔Railway deployment with automatic SSL and persistence
Client Impact
"Zera built our renovation site with a custom CMS that lets me update project galleries and reviews without GitHub. The cinematic hero and conversion-focused design tripled our inbound leads. I can finally showcase our craftsmanship properly. Every visitor comments on how professional our site looks."
D
Daniel Foster
Owner, Lucky Duck Renos
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